Getting the Art Word Out

The LA Times offered up an article yesterday about a conference underwritten by American Express called the National Arts Marketing Project Conference. It brings art organizations and marketers together to discuss "things". The jist of it was that art organizations need to make better use of more advanced technologies (email, podcasts, streaming media, mobile phone technolgies), which doesn't really sound like new news to me, but perhaps it is to some. A selection of factoids shared were:

• Newspapers are still the dominant source of information about arts events, but e-mail is becoming increasingly important.


• About $30 billion was spent online in the 2005 holiday season, an increase of 30% over 2004.


• The average age of online users is 49, but all age groups are users.


• Sixty-five percent of users are women, and of them, 47% have postgraduate degrees.


• Household incomes of those using the Internet average $75,000.

Technorati tags: art , advertising , marketing , promotion